Carvana Generates Highly Personalized Videos for Customers Using AI

Each ‘Joyride’ video relates the unique origin story of how an owner ‘met’ their car

https://adage.com/article/digital-marketing-ad-tech-news/carvana-gifts-ai-generated-video-histories-car-owning-customers/2493301

From twitter, showing a tiktok by ‘ElectronicBert’

Worth watching this whole video, pretty wild showcase of real world generative video.

Carvana created 1.3 million hyper-personalized videos.

Script, voice and video personalized to the specific user and their vehicle.

Customized based on details from user purchase: names, dates, addresses & created all of the videos using this information. Created a 2 minutes video script.

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