Cinematic Writing Tool Landscape Map

Barrett Burnworth

☝️ What's up?

Posting a simple wardley map. I often feel that wardley maps illustrate an obvious situation. However, a primary goal is to get everyone on common ground by looking at the same things. With only verbal discussion, people can easily lose context, their mind can wander, and they can drift in focus. With a graph, position sometimes has no meaning and is often vague because of no anchor point. With charts there is no space to maneuver. A map like this shows the landscape of a product or idea, the adjacent space to maneuver within, and is anchored to a common point - usually the User. Positional changes affect the map completely. Just like a military map, it is essential to show everyone the landscape which a situation is unfolding within, so that discussion and strategy stem from the same point.

Lastly, even if things are not true on a wardley map, or are up for debate (which they are!), it helps to know where others on your team believe things stand. It helps because it gets everyone talking and thinking about the space around the map. It helps to move pieces around, which brings challenge to the strategy, because the position does matter. For instance, moving something along the evolution axis impacts project management style, among other things. Product visibility (Y-Axis) to the customer helps to know what the customer will see, or not see, and can also influence decisions or direction. With a map, discussion and challenge is the goal.

Discussion

As AI Tooling evolves, it opens up new areas for those tools to be used. One area will be writing tools. The map could have shaded areas, but for now the colors represent old/new.

  • The old, established writing tools are blue. These are ubiquitous, and are in a stable, basically unchanging state. These are a commodity. Pen and paper. blog platforms, journals, etc.

  • The new, evolving writing tools are red. These are evolving and in a custom state. They are still finding their market, and the market will change as the tools evolve. This is where generative AI is opening the landscape.

CWTs (Cinematic Writing Tools) fall into the Genesis/Custom state. Very visible to the customer. Very new. Still evolving. Generative AI is part of them, but does not encompass everything yet. Many of the pieces are there, ready to be connected. How they will evolve, and what role they will play, remains to be seen. If there is competition, evolution will happen. As with many evolving products, the markets will change as the product evolves. Initial potential markets are: Journaling Apps, Writing Apps, Directing/Storyboard Apps. These are just the obvious areas that I know about.

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